Gaya APA

Shimp, T, A., Andrews, J, C. (2013). Advertising, Promotion, and other aspects of Integrated Marketing Communications (Ed. 9). : South-Western, Cengage Learning.

Gaya MLA

Shimp, Terence, A., Andrews, J, Craig. "Advertising, Promotion, and other aspects of Integrated Marketing Communications". Ed. 9 : South-Western, Cengage Learning, 2013. .