Gaya APA

Hawkins, D, I., Mothersbaugh, D, L. (2013). Consumer Behavior: Building Marketing Strategy (Ed. 12). USA: McGraw-Hill.

Gaya MLA

Hawkins, Del, I., Mothersbaugh, David, L. "Consumer Behavior: Building Marketing Strategy". Ed. 12 USA: McGraw-Hill, 2013. .